Overview

Portland Unity is a boutique affordable housing project designed to bring stability, security, and opportunity to families in south-west Victoria.

Just minutes from schools, shops, parks, and health services, the project blends coastal lifestyle appeal with essential community access making it ideal for families, essential workers, and local residents.

This development represents the mission of FRWD in action: delivering affordable, high-quality homes that not only provide shelter but strengthen communities for the long term.


Project Highlights

  • Location: 1.9km to Woolworths + Aldi, 600m to school district, 2.5km to health services and the hospital, 200m to Nelson Park, and 1.1km to Goodstart Early Learning

  • Product: 16 affordable, modern homes

  • Objective: Deliver quality, affordable homes to address urgent community housing needs


Why Portland Unity?

  • Critical housing shortage: Glenelg Shire’s vacancy rate is just 0.6%, far below the balanced 3%. Only a handful of rental properties are typically available.

  • Key worker crisis: Portland District Health and local aged care, education, and childcare providers report significant difficulty attracting and retaining staff due to limited affordable housing.

  • Strong labour demand: Glenelg Shire’s unemployment rate is 2.6% well below Victoria’s 4.1% and the national average of 4.3%. Jobs in health, manufacturing, and renewable energy are growing, but housing shortages put workforce retention at risk.

  • Population pressures: The Shire is forecast to grow 5–6% by 2031, adding further demand to an already constrained housing market.

  • Aligned with Homes Victoria: Portland Shores reflects Housing Australia priorities fast delivery, true affordability, and long-term community outcomes. By injecting new supply into a severely undersupplied market, this project directly addresses housing stress for families and essential workers.


Why We Love It

Portland Unity is exactly the type of project FRWD was created for tackling real housing challenges with smart, community-first development.

By delivering 16 modern, affordable homes in the heart of Portland, we’re helping ease housing pressure, support key workers, and strengthen the future of this vibrant coastal town.